Our Story | The Doggos
The Doggos
India-first • Dog-first • Biology-led

Not just "natural." Built for real dogs in real Indian homes.

FOUNDED BY A CERTIFIED CANINE NUTRITIONIST • AUTHOR OF THE DESI CARNIVORE, VOL. 1 & 2 • TESTED ON OUR OWN DOGS

The Doggos started with a simple frustration: why do so many "pet care" products feel like perfume + marketing... while our dogs are still itchy, dull-coated, anxious, or constantly "off"?

We're Mahiv Amit Chhabra (Certified Canine Nutritionist) and Anshika Chhabra — co-founders of The Doggos, and yes... we're those ridiculously obsessed dog parents who read labels, test routines, and refuse to accept "normal" itching as a lifestyle.

that’s the whole reason we started.
the dog was still itching and “normal” wasn’t good enough.
Shop The Doggos Follow on Instagram
The philosophy that powers everything we make

The Desi Carnivore

In India, we love through food — but most dog nutrition advice online is written for a totally different world. Different climate. Different sourcing. Different hygiene realities. Different lifestyles.

So Mahiv wrote The Desi Carnivore as an India-first playbook — and we both live it at home. It's built around one idea: work with your dog's biology, not against it.

  • Food that respects biology (real ingredients, functional fats, proper protein thinking)
  • Care that respects skin + gut (because the coat is not "just hair," it's a health report)
  • Chews & treats that respect safety — smart chewing for our Doggos
mahiv wrote the book first.
we just cook what’s in it.

So... what is The Doggos?

The Doggos is where education meets products.

We make and curate things that fit the Desi Carnivore toolkit: coat care that actually works, dehydrated treats & chews dogs go feral for, and supplements that are purposeful (not random powders in fancy jars).

If it doesn't help a dog feel better in real life, it doesn't belong here.

Quick FAQ

Short answers. No fluff.

India-first routines + biology-led product decisions. We keep it practical, not preachy.

No. Our approach improves outcomes whether you do 100% fresh, mixed feeding, or are transitioning.

Start with skin + gut basics, then build consistency. Read The Desi Carnivore and pick a simple routine.

No. The book is the deep end; the shop stands on its own. For a running start, the free checks at thedoggos.in/dog-nutrition-tools read your dog's bowl in under a minute — and Jarvis, the site's nutritionist AI, answers the "is this right for my dog?" questions from the chat bubble on every page.

WHERE THE STORY MEETS THE BOWL — FIG. 02

You read this far because your dog is worth the fuss.

Here is where the philosophy turns into something your dog can eat. Dehydrated treats & chews dogs go feral for, baobab coat care that actually works, and purposeful hemp supplements — every one of them earned its place in our own dogs' bowls first. Nothing here we wouldn't feed our own.

nothing reaches your dog’s bowl
that didn’t pass ours first.
Browse the catalogue