Not just "natural." Built for real dogs in real Indian homes.
The Doggos started with a simple frustration: why do so many "pet care" products feel like perfume + marketing... while our dogs are still itchy, dull-coated, anxious, or constantly "off"?
We're Mahiv Amit Chhabra (Certified Canine Nutritionist) and Anshika Chhabra — co-founders of The Doggos, and yes... we're those ridiculously obsessed dog parents who read labels, test routines, and refuse to accept "normal" itching as a lifestyle.
The Desi Carnivore
In India, we love through food — but most dog nutrition advice online is written for a totally different world. Different climate. Different sourcing. Different hygiene realities. Different lifestyles.
So Mahiv wrote The Desi Carnivore as an India-first playbook — and we both live it at home. It's built around one idea: work with your dog's biology, not against it.
- Food that respects biology (real ingredients, functional fats, proper protein thinking)
- Care that respects skin + gut (because the coat is not "just hair," it's a health report)
- Chews & treats that respect safety — smart chewing for our Doggos
So... what is The Doggos?
The Doggos is where education meets products.
We make and curate things that fit the Desi Carnivore toolkit: coat care that actually works, dehydrated treats & chews dogs go feral for, and supplements that are purposeful (not random powders in fancy jars).
If it doesn't help a dog feel better in real life, it doesn't belong here.
Quick FAQ
Short answers. No fluff.
India-first routines + biology-led product decisions. We keep it practical, not preachy.
No. Our approach improves outcomes whether you do 100% fresh, mixed feeding, or are transitioning.
Start with skin + gut basics, then build consistency. Read The Desi Carnivore and pick a simple routine.
