FIG. 01
Dehydrated Anchovies
Slow-dehydrated whole anchovies from coastal Mumbai. Higher omega-3 per gram than almost any larger fish — and small enough to be the perfect bite-sized training reward.
₹599.00
ASMR · Live
100g · ₹599
FIG. 01
Whole anchovy, dehydrated, training-treat sized.
The training reward
Tiny fish. Massive payoff.
Anchovies are smaller, drier, crunchier than sardines — which makes them the perfect bite-sized high-value reward for training and recall. Same ocean. Same omega story. More crunch, less bone.
See it from every angle
On a table.
In a hand.
In a bowl.
FIG. 02
FIG. 03
FIG. 04
1★
// Ingredient. Whole anchovies. Sun and air.
Just anchovies —
from Mumbai's coastline.
Anchovies live at the bottom of the food chain. They eat plankton and don't bioaccumulate mercury the way tuna or salmon do. We source from the coastal waters near Mumbai, slow-dehydrate whole, pack in small batches. Bones, skin and oil intact — that's where the omega lives.
Source
Coastal Mumbai
Method
Slow dehydration
Pack
100g
Best for
Dogs + cats, 5mo+
How we make it
From boat to jar,
with nothing skipped.
Source
Wild-caught from coastal waters.
We work with coastal partners who land their catch within hours, not days. Small fish from coastal nets — not deep-sea trawler hauls, not week-old ice-hold imports. The anchovies that hit our racks were swimming the same morning.
Clean
Hand-cleaned in our Thane kitchen.
Rinsed by hand, then laid flat for the dehydrator. Whole fish — bones in, head on. That's where the calcium, the cartilage, and the natural omega oils live. No salt baths, no preservative dips, no flavour wash.
Slow heat
Low temperature. No shortcut.
Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, omega-3 oils, and natural minerals. High-temp drying — the industry shortcut — denatures the protein and oxidises the oils. We finish each batch under 8% moisture, the threshold below which microbes can't grow.
Quality
Hand-checked. Crunch-tested.
Every batch is checked at the bench for moisture, snap, and texture. Anything soft, anything broken in the wrong way, anything that doesn't smell right gets graded out. What ships is what we'd hand-feed our own dogs.
1 ★
Whole ingredient
Anchovies. Nothing added.
Higher
Omega-3 per gram
vs sardines, by weight. Smaller fish, denser concentration.
Bite
Sized for training
Small enough to be the high-value reward your dog will work for.
0
Additives
No oil, no preservatives, no flavouring. Just dried fish.
From the homes we feed
Real reviews from
real dog parents.
Anushka P..
“Goku will sit, stay, recall, and frankly forge new tricks for an anchovy. Most reliable training currency I've found in three years.”
★ ★ ★ ★ ★
Vivek N..
“Bought it for the dog. The cat staged a hostile takeover. He now gets two anchovies daily. Coat's never been shinier.”
★ ★ ★ ★ ★
The raw question every pet parent asks
Why raw doesn't work
in Indian weather.
Indian pet parents who feed raw are trying to feed clean — the instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal — the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.
The dog eats wherever the dog eats — sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.
Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.
Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix — without you mopping the sofa afterwards.
30 min
Salmonella doubling at 30°C
Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.
<8%
Our moisture endpoint
Below this threshold, no microbe can grow. Slow heat takes us under, every batch.
5000 yr
Of dehydration as preservation
Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.
Real questions, real answers
The stuff dog parents actually ask us.
Anchovies vs sardines — what's the difference?
Both are excellent omega-3 fish. Anchovies are smaller, drier, crunchier — better as bite-sized training treats. Sardines are meatier and feel like a bigger snack moment. We feed both on rotation.
Will anchovies make my dog's poop or breath smell?
Fish treats can make breath and stool smell stronger, especially with overfeeding. Stick to the suggested amounts, ensure plenty of water, balanced base diet.
Can I give anchovies every day?
Small daily amounts are fine within the 10% daily-calories rule. Many pet parents prefer 2–4 days a week and rotate with other treats.
How should I store the pack?
Cool, dry place, jar tightly sealed, away from direct sunlight. Don't refrigerate — condensation softens the crunch and that's the one thing dehydrated treats can't recover from. Keep moisture out (away from the stove, sink, monsoon damp) and they're good through the best-before date on the pack — 12 months from manufacture.
Can cats eat them?
Anchovies are perfectly sized for cats and provide essential omega-3, taurine, and protein. 4–5 anchovies per day for an adult cat.
How many should I feed?
Small dogs / cats (up to 5–7 kg): 1–2 anchovies/day, 2–4 times a week. Medium (8–20 kg): 2–4/day. Large (20 kg+): 4–6/day.
Why monthly
Joint and gut wins are a long game.
Subscribe and forget about it.
Most of what makes a treat actually work — collagen, glucosamine, omega-3, gut diversity — accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.
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Save 10% On every recurring delivery.
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Pause anytime From your account, no calls.
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Ships before empty Delivered before the last piece's gone.
One jar.
One obsession.
100g · From the coast near Mumbai · Free shipping over ₹999. Subscribe and save — your training will get suspiciously easy.
Add to bowl — ₹599