An empty bowl.
Nothing in here yet. Let’s fix that — start with what dogs go crazy for.
Crowd favourites
Or shop by what they need
Browse the whole shelf🧡 Every order you place feeds a street dog. Even a small bowl helps.
The Lineup
MixedVariety
Real food.
For your best friend.
A short film about putting the math back in the bowl.
Slow-dehydrated, single-ingredient treats. Fish, organ, bone, chews. Made-to-ship from Thane.
WHY WE EXIST
The Indian home meal is full of love — and missing the math.
Roti, dal, rice, a strip of chicken on the side. To us it reads as care. To a dog's body it reads as a phosphorus surplus, a calcium deficit, an omega-6 spike with no omega-3 to answer it, and a short gut doing forensic work on starch it was never built to ferment.
The desi dog is a carnivore at a vegetarian table.
We put the math back. Bone-in whole cuts restore calcium. Anchovies and hemp restore omega-3. Single-ingredient food the short gut actually digests. Fresh, hormone-free, nothing older than 30 days out of the dryer. No salt. No sugar. No fillers.
Just the ingredient — louder.
ON MEAT, BONE & ORGAN
Muscle protein and amino acids the body uses without conversion. Whole cuts the short carnivore gut breaks down clean.
Calcium, phosphorus, collagen, marrow. Jaw work that scrapes plaque and lights up the carnivore brain.
Liver for vitamin A and iron. Heart for taurine. The multivitamin a pellet can't fake.
Wild carnivores don't eat meat. They eat a body... muscle, bone, and organ in one sitting. Each part does work the others can't.
But food isn't only nutrition. Food is also work. The dog needs to chew, to tear, to gnaw... for hours, the way it would on a kill. Take that work away and you take away the most ancient circuit in the carnivore brain.
A jar of soft kibble feeds the math. It doesn't feed the animal.
Chewing releases endorphins. Tearing exercises the jaw and neck. Gnawing is meditation for an animal that evolved to spend hours processing what it ate. Soft food only, finished meals only and you get the dog the internet warns you about: bored, destructive, sleepless, plaque-toothed.
Give the work back, and the dog you remembered from childhood comes home.
WHAT THIS IS
Boiled chicken and rice is clean. Curd rice is gentle. Kibble is convenient. None of them are finished.
This is the layer that finishes the bowl.
The bone-in calcium, the omega-3, the organ nutrition and the jaw-work your dog's everyday meal leaves out — spooned over whatever you already feed. Same bowl. Finally complete.
READ THE BACK
Pick up any joint chew on the shelf and turn it over — rendered meal, glycerin, sugar, colour, and a paragraph of preservatives. Turn ours over. It says one word.
Rendered chicken meal, corn gluten meal, wheat flour, animal fat (preserved with BHA & BHT), vegetable glycerin, cane sugar, salt, gelatin, sodium tripolyphosphate, glucose syrup, food colouring (titanium dioxide, caramel, Red 40), potassium sorbate, propylene glycol, artificial smoke flavour, mixed tocopherols, phosphoric acid, citric acid…
Chicken.
1 ingredient. The whole label.If your dog won’t stop itching
The scratching, the paw-licking, the hot spots, that dull coat — it’s easy to blame ‘heat’ or ‘allergies.’ Usually it’s neither. It’s the omega balance in the bowl — and you can feed your way out of it. Two questions, thirty seconds: we’ll show you roughly where your dog’s bowl lands.
What does your dog eat most days?
Anything omega-3 in the bowl?
Pick one from each to read the dial.
omega-6 : omega-3 — lower is calmer skin
The Chicken Trap
The fix is one ratio.
Pull the bowl down with a real omega-3 source — from the inside, every day.
Every figure on this dial is a real Doggos fact: a pasture bird runs ~7:1 · a 40-day commercial broiler runs 20–30:1 · hemp oil carries GLA · sardines & anchovies bring EPA + DHA.
FROM FARM TO BOWL

Fresh · hormone-free · single-origin

Hand-trimmed, no bleach

Whole cuts. Nothing added.

53°C, 12 hours+

Recyclable jars, batch stamped
THE CRUNCH TEST
Sound on.
This is what real does.
The packaging truth
The science, honestly.
Most treats don’t die in the dryer. They die in the package. There are three ways to put food in a bag — and only one survives an Indian courier van without ending its life in a landfill. Tap each pack. We’ll stress-test it for you.
Put it through the courier-van test ↓ tap each pack
Our jar · stamped PET 1
A rigid jar with an airtight foil seal — no oxygen reaches the crunch, which is how a single-ingredient food stays fresh with zero preservatives. Stamped PET 1 on the base: the most recycled plastic on earth, the same resin as your water bottle. Rigid, recyclable, real scrap value — the kind of thing a kabadiwala actually takes.
The supermarket pouch · crush + landfill
The usual supermarket pouch is a bag full of air — and a bag full of air gets crushed. Stack it in a courier van and the treats rattle, knock and settle to dust at the bottom. Worse, it never gets recycled, because it isn’t one material. It’s five, fused with printed ink:
Crushes · landfillMagnified: one pouch wall
Nothing separates them. No recycler, no kabadiwala takes it. Landfill, every single one.
The paper bag · the green myth
Paper that holds oily food is lined with plastic — so it’s mixed material too, and just as unrecyclable. It soaks. It tears when wet. The treats go soft. The most eco-looking option on the shelf is the quiet landfill one.
Soaks · tears · landfillThe scorecard
— we lose the last row on purpose.
The jar costs us more.
We pay it so your dog doesn’t.
When it’s empty use it yourself · recycle it · or send it back to us.
Sealed against air. Crush-proof in transit. PET 1 — the jar your dog’s food deserves.
FROM YOUR DOGGOS TO OURS
0 doggos in 0 cities · and counting









TRY THE CRUNCH
Made-to-ship · Never older than 30 days · COD · Free shipping over ₹999
Start with one jar. If your dog walks away from it, you'll know in one sniff — and so will we.
Nothing in here yet. Let’s fix that — start with what dogs go crazy for.
Crowd favourites
Or shop by what they need
Browse the whole shelf🧡 Every order you place feeds a street dog. Even a small bowl helps.