FIG. 01
Dehydrated Whole Chicken Cartilage
Slow-dehydrated chicken cartilage. One whole ingredient. Naturally rich in glucosamine, chondroitin, and Type II collagen — for joints that actually need them. No paste. No fillers. Just the crunch your dog will hear from three rooms away.
₹499.00
ASMR · Live
500g · ₹499
FIG. 01
Dehydrated whole chicken cartilage, masticated.
The ASMR Trigger
That sound? It's not a marketing gimmick. It's collagen and cartilage doing exactly what they're supposed to.
Slow-dehydrated, never fried, never paste. Every bite makes your dog actually chew — which scrubs teeth, exhausts the brain, and delivers the natural Type II collagen and glucosamine your vet keeps quoting in thousands.
See it from every angle
On a table.
In a hand.
In a bowl.
FIG. 02
1★
// Ingredient. That's the entire list.
Just chicken cartilage.
Nothing else snuck in.
Read the back of any "joint treat" in your local petshop and you'll find rendered meal, glycerin, sugar, food colour, and a paragraph of preservatives. Ours says one word. Free-farm bird, slow-dehydrated in our Thane kitchen, packed. Most of the raw weight is moisture — slow heat takes it out and leaves the dense, joint-rich crunch behind.
Source
Free-farm bird
Method
Slow dehydration
Pack
500g · ~3-4 pieces
Best for
All breeds, 6mo+
How we make it
From farm to jar,
with nothing skipped.
Source
Free-farm raised, single-source.
We work with audited farm partners — not factory-line suppliers — and pick the cuts that actually carry the nutrition. No mystery meat, no rendered meal, no protein blends. One source, one cut, every batch traceable to the farm it came from.
Trim
Hand-trimmed in our Thane kitchen.
Most "natural" treats throw the raw cut into the dehydrator with the fat, skin and tendon ribbons attached. Fat oxidises faster, shortens shelf life by months, and adds calories your dog doesn't need. We trim by hand. The slow part of the process is here.
Slow heat
Low temperature. No shortcut.
Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, collagen and natural minerals. High-temp drying — the industry shortcut — denatures the protein and turns it into brittle dust. We finish each batch under 8% moisture, the threshold below which microbes can't grow.
Quality
Hand-checked. Splinter-tested.
Every piece is checked at the bench for moisture, snap, and texture. Hard chews go through a controlled splinter test — we want them to break into chewable shards, not dangerous fragments.
1 ★
Whole ingredient
Just chicken cartilage. That's the entire recipe — nothing else snuck into the jar.
500 g
Per jar
Densely-packed pure cartilage. Most of the raw weight is moisture; slow heat removes it.
II
Type collagen + minerals
Type II collagen is the structural protein in joint cartilage. Plus glucosamine, chondroitin, calcium and phosphorus — the full mineral matrix dogs evolved to digest.
9 mo
Sealed shelf-life
Best before 9 months from manufacture. Keep the jar sealed and the crunch stays crunchy.
From the homes we feed
Real reviews from
real dog parents.
Priya M..
“Buddy has noticeable joint stiffness on cold mornings. Three weeks of these twice a week and his post-walk recovery is visibly faster. Worth every rupee.”
★ ★ ★ ★ ★
Meera T..
“Vet recommended cartilage chews for our senior lab. Tried three brands before this. Sasha will only finish this one without coaxing. We're on our fourth jar.”
★ ★ ★ ★ ★
The raw question every pet parent asks
Why raw doesn't work
in Indian weather.
Indian pet parents who feed raw are trying to feed clean — the instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal — the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.
The dog eats wherever the dog eats — sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.
Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.
Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix — without you mopping the sofa afterwards.
30 min
Salmonella doubling at 30°C
Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.
<8%
Our moisture endpoint
Below this threshold, no microbe can grow. Slow heat takes us under, every batch.
5000 yr
Of dehydration as preservation
Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.
Real questions, real answers
The stuff dog parents actually ask us.
What's the difference between this and chicken feet?
Both are collagen-rich. Chicken feet have more skin and tendons → longer chew time. Cartilage is denser in Type II collagen and chondroitin → the joint-cushioning specialists. If your dog needs a destruction-chew, feet. If your dog needs targeted joint support, this.
Is this safe for my puppy?
From 6 months onwards. The pieces are crunchy but yielding (they break into chewable shards rather than splintering like cooked bone). Always supervise the first chew. For very small breeds (under 5 kg adult), break the piece in half. Under 6 months, your puppy's gut isn't ready for dense chews yet.
Why this and not a glucosamine supplement?
Different approach. Tablets give you precise milligrams. A whole-food source delivers Type II collagen + glucosamine + chondroitin together — naturally bundled in actual cartilage — and most dogs would rather chew than swallow a pill.
Can my dog choke on it?
Cartilage is firm but not bone-hard. It crunches and breaks down with chewing rather than splintering. Always supervise. For smaller dogs, break the piece in half before giving.
How much should I feed?
Small dogs (up to 7 kg): half a piece, 1–2 times a week. Medium (8–20 kg): one piece, 2–3 times a week. Large (20 kg+): 1–2 pieces, 3–4 times a week. First-time, give a small portion and watch for digestive upset before going to a full piece.
How do I store it after opening?
Cool, dry place. Just keep the jar sealed and you're fine — these are dehydrated, they're not going anywhere fast. In monsoon humidity an airtight container helps keep the crunch crisp. Sealed jar: best before 9 months from manufacture.
Why monthly
Joint and gut wins are a long game.
Subscribe and forget about it.
Most of what makes a treat actually work — collagen, glucosamine, omega-3, gut diversity — accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.
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Save 10% On every recurring delivery.
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Pause anytime From your account, no calls.
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Ships before empty Delivered before the last piece's gone.
One jar.
One obsession.
500g · ~3-4 pieces · Made in Thane. Free shipping over ₹999. Subscribe and save — your dog will start staring at the door on delivery day. Sorry in advance.
Add to bowl — ₹499