No. 001 / Hero SKU Made in Thane, IN — Est. 2023 ↓ Scroll for the crunch

Dehydrated Whole Chicken Cartilage

Slow-dehydrated chicken cartilage. One whole ingredient. Naturally rich in glucosamine, chondroitin, and Type II collagen — for joints that actually need them. No paste. No fillers. Just the crunch your dog will hear from three rooms away.

₹499.00

Read the label →
1 ingredient Type II collagen Free-farm bird Splinter-tested Vet approved Nutritionist approved
ASMR · Live
500g · ₹499
FIG. 01 Dehydrated whole chicken cartilage, masticated.
Source: Free-farm bird · Slow dehydration · Real-time
The ASMR Trigger

That sound? It's not a marketing gimmick. It's collagen and cartilage doing exactly what they're supposed to.

Slow-dehydrated, never fried, never paste. Every bite makes your dog actually chew — which scrubs teeth, exhausts the brain, and delivers the natural Type II collagen and glucosamine your vet keeps quoting in thousands.

See it from every angle

On a table.
In a hand.
In a bowl.

FIG. 01
FIG. 02
1★
// Ingredient. That's the entire list.

Just chicken cartilage.
Nothing else snuck in.

Read the back of any "joint treat" in your local petshop and you'll find rendered meal, glycerin, sugar, food colour, and a paragraph of preservatives. Ours says one word. Free-farm bird, slow-dehydrated in our Thane kitchen, packed. Most of the raw weight is moisture — slow heat takes it out and leaves the dense, joint-rich crunch behind.

FIG. 03 SPEC SHEET
Source Free-farm bird
Method Slow dehydration
Pack 500g · ~3-4 pieces
Best for All breeds, 6mo+

What it does

Joint cushioning, in crunch form.

Type II collagen is the structural protein in joint cartilage — and this is the cartilage: glucosamine and chondroitin in a chew dogs come back for.

Targeted joint support

Naturally dense in Type II collagen, glucosamine and chondroitin — the joint-cushioning specialists your vet keeps quoting in thousands.

A chew that scrubs

Slow-dehydrated, never paste — every bite makes your dog actually chew, which scrubs teeth and exhausts the brain.

One whole ingredient

Just chicken cartilage — no rendered meal, glycerin, sugar, food colour, or preservatives snuck in.

Joint food, not a pill

A whole-food source bundles the collagen, glucosamine and chondroitin together — and most dogs would rather chew than swallow a tablet.

How we make it

From farm to jar,
with nothing skipped.

Source

Free-farm raised, single-source.

We work with audited farm partners — not factory-line suppliers — and pick the cuts that actually carry the nutrition. No mystery meat, no rendered meal, no protein blends. One source, one cut, every batch traceable to the farm it came from.

Trim

Hand-trimmed in our Thane kitchen.

Most "natural" treats throw the raw cut into the dehydrator with the fat, skin and tendon ribbons attached. Fat oxidises faster, shortens shelf life by months, and adds calories your dog doesn't need. We trim by hand. The slow part of the process is here.

Slow heat

Low temperature. No shortcut.

Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, collagen and natural minerals. High-temp drying — the industry shortcut — denatures the protein and turns it into brittle dust. We finish each batch under 8% moisture, the threshold below which microbes can't grow.

Quality

Hand-checked. Splinter-tested.

Every piece is checked at the bench for moisture, snap, and texture. Hard chews go through a controlled splinter test — we want them to break into chewable shards, not dangerous fragments.

1 ★
Whole ingredient

Just chicken cartilage. That's the entire recipe — nothing else snuck into the jar.

500 g
Per jar

Densely-packed pure cartilage. Most of the raw weight is moisture; slow heat removes it.

II
Type collagen + minerals

Type II collagen is the structural protein in joint cartilage. Plus glucosamine, chondroitin, calcium and phosphorus — the full mineral matrix dogs evolved to digest.

9 mo
Sealed shelf-life

Best before 9 months from manufacture. Keep the jar sealed and the crunch stays crunchy.

From the homes we feed

Real reviews from
real dog parents.

Priya M..

Bangalore · Buddy, 9 yr Indie

“Buddy has noticeable joint stiffness on cold mornings. Three weeks of these twice a week and his post-walk recovery is visibly faster. Worth every rupee.”

★ ★ ★ ★ ★

Meera T..

Mumbai · Sasha, 11 yr Lab

“Vet recommended cartilage chews for our senior lab. Tried three brands before this. Sasha will only finish this one without coaxing. We're on our fourth jar.”

★ ★ ★ ★ ★

The raw question every pet parent asks

Why raw doesn't work
in Indian weather.

Indian pet parents who feed raw are trying to feed clean — the instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal — the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.

The dog eats wherever the dog eats — sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.

Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.

Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix — without you mopping the sofa afterwards.

30 min

Salmonella doubling at 30°C

Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.

<8%

Our moisture endpoint

Below this threshold, no microbe can grow. Slow heat takes us under, every batch.

5000 yr

Of dehydration as preservation

Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.

Real questions, real answers

The stuff dog parents actually ask us.

What's the difference between this and chicken feet?

Both are collagen-rich. Chicken feet have more skin and tendons → longer chew time. Cartilage is denser in Type II collagen and chondroitin → the joint-cushioning specialists. If your dog needs a destruction-chew, feet. If your dog needs targeted joint support, this.

Is this safe for my puppy?

From 6 months onwards. The pieces are crunchy but yielding (they break into chewable shards rather than splintering like cooked bone). Always supervise the first chew. For very small breeds (under 5 kg adult), break the piece in half. Under 6 months, your puppy's gut isn't ready for dense chews yet.

Why this and not a glucosamine supplement?

Different approach. Tablets give you precise milligrams. A whole-food source delivers Type II collagen + glucosamine + chondroitin together — naturally bundled in actual cartilage — and most dogs would rather chew than swallow a pill.

Can my dog choke on it?

Cartilage is firm but not bone-hard. It crunches and breaks down with chewing rather than splintering. Always supervise. For smaller dogs, break the piece in half before giving.

How much should I feed?

Small dogs (up to 7 kg): half a piece, 1–2 times a week. Medium (8–20 kg): one piece, 2–3 times a week. Large (20 kg+): 1–2 pieces, 3–4 times a week. First-time, give a small portion and watch for digestive upset before going to a full piece.

How do I store it after opening?

Cool, dry place. Just keep the jar sealed and you're fine — these are dehydrated, they're not going anywhere fast. In monsoon humidity an airtight container helps keep the crunch crisp. Sealed jar: best before 9 months from manufacture.

The contact sheet

Step the chew up, or down.

The same hand catalogues every chew. Pair the cartilage with its shelf-mates from the joint-and-collagen family.

NO. 01 SPECIMEN Dehydrated Chicken Feet JOINT · CRUNCH From ₹199.00 NO. 02 SPECIMEN Dehydrated Mutton Trotters JOINT · COLLAGEN ₹399.00 NO. 03 SPECIMEN Dehydrated Goat Ears DENTAL · CHEW ₹349.00

Why monthly

Joint and gut wins are a long game.
Subscribe and forget about it.

Most of what makes a treat actually work — collagen, glucosamine, omega-3, gut diversity — accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.

  • Save 10% On every recurring delivery.
  • Pause anytime From your account, no calls.
  • Ships before empty Delivered before the last piece's gone.
Subscribe & save 10%

One jar.
One obsession.

500g · ~3-4 pieces · Made in Thane. Free shipping over ₹999. Subscribe and save — your dog will start staring at the door on delivery day. Sorry in advance.

Add to bowl — ₹499
FIG. 09 All customer reviews Verified imports + email-funnel submissions

What dog parents are
actually saying.

10 reviews for Dehydrated Goat Ears

  1. Daksh V. (verified owner) –

    Slightly oily texture on the inside which I wasn’t expecting. Dog loved it. I just put a paper towel down. 4 stars.

  2. Mohit B. (verified owner) –

    Cheaper than imported pig ears, made locally, indie-friendly. My two indies share-fight over them.

  3. Janvi P. (verified owner) –

    Good quality but the pieces vary in size, some are quite small. Smaller dogs handle that fine, my lab inhales the small ones in seconds.

  4. Tisha M. (verified owner) –

    Replaced pig ears (which made my cocker’s stomach upset) with these. Zero issues, same enjoyment. Hers and my problem solved.

  5. Rahul Bhatia (verified owner) –

    Finally something that lasts! My lab destroys every chew toy in 2 minutes flat. These goat ears gave him a solid 25-30 minute session. Not too hard not too soft just right. And the fur provides fiber for gut health apparently. Functional chew not just empty calories. Love this concept.

  6. Kavitha Sundaram (verified owner) –

    Was giving pig ears earlier but they’re SO greasy. My dogs face and my sofa would be covered in oil. Switched to goat ears and zero grease! Plus the fur fiber helps digestion. My dogs stools became firmer and more consistent. Better in every way compared to pig ears.

  7. Shobha Nair (verified owner) –

    Puppy chewing phase was destroying my house. Shoes chappal sofa corners cable wires nothing was safe. Started giving goat ear every evening and the destructive chewing STOPPED. He redirects all that energy to the ear instead. Saved my furniture and my sanity. Every puppy parent needs these.

  8. Aniket B. (verified owner) –

    Three dogs at home of varying sizes. The goat ears are a safe option for all of them. No fights over hard bones either.

  9. Nitin Mehta (verified owner) –

    My anxious indie gets stressed during storms and loud traffic noise. Goat ear chewing session calms her right down. Something about repetitive chewing releases happy hormones. She goes from panting and pacing to lying down peacefully crunching away. Natural anxiety management for dogs.

  10. Priyanka Deshpande (verified owner) –

    Good product dogs love it. The fur thing was scary at first but apparently its natural fibre that helps clean the gut. My dogs handled it fine no loose stools. Only 4 stars because the smell when you open the box is quite strong. Dogs love it obviously but keep it sealed properly.

  11. Bhimashankar –

    Nice

  12. Suresh Thakur (verified owner) –

    Better than any dental chew stick from the market. Those Dentastix type things are full of wheat and chemicals. This is single ingredient real goat ear. My dog actually WANTS to chew it unlike those commercial sticks he ignores. Teeth look cleaner gums look healthier. Nature > chemicals always.

  13. Avinash K. (verified owner) –

    Single ingredient, no nasties. Ria my golden loves them. We give one mid-day on weekends as her keep-busy chew. 25 mins of peace.

  14. Tanvi Sharma (verified owner) –

    Replaced those chemical loaded dental sticks with these goat ears. Actual single ingredient chew that cleans teeth naturally. My dog chews these willingly unlike those dentastix he used to ignore. Natural always beats manufactured.

  15. Manish Tiwari (verified owner) –

    Added goat ears to our treat rotation along with chicken feet and sardines. Different textures different nutrition different chew times. Dogs get variety and complete nutrition. The Doggos product range makes rotation feeding so easy. Everything is single ingredient no nonsense.

  16. Ritika S. (verified owner) –

    My senior beagle has lost a few teeth. Goat ears are soft enough that he can still enjoy a chew. Found my go-to for him.

  17. Sara D. (verified owner) –

    My pomeranian can finish one in 15-20 mins of focused chewing. Right size for small breeds.

  18. Pavan R. (verified owner) –

    Vet had said avoid hard chews after a tooth fracture last year. These are soft enough. Crisis solved.

  19. Madhuri T. (verified owner) –

    Floppy soft texture is perfect for my puppy who’s teething. He gnaws and loves it. No worry of broken teeth.

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