FIG. 01
Dehydrated Goat Ears
Slow-dehydrated whole goat ears, fur intact. The fur is the point — natural insoluble fibre that helps gut motility, plus a 15–30 minute chew session that scrapes plaque and engages the brain.
₹349.00
ASMR · Live
7 pieces · ₹349
FIG. 01
Whole goat ear, dehydrated, fur intact.
The gut chew
Fur is fibre.
The gut knows.
Most pet treats remove anything that doesn't look palatable to humans. We don't. Goat-ear fur is insoluble fibre — the same kind of roughage wild dogs picked up from prey. It moves food through the gut, brushes teeth on the way down, and engages a chewing instinct kibble never touches.
See it from every angle
On a table.
In a hand.
In a bowl.
FIG. 02
FIG. 03
FIG. 04
FIG. 05
1★
// Ingredient. Goat ear. Fur on.
Just goat ears.
Nothing groomed off.
Free-farm goats, ears slow-dehydrated whole — fur included. The fur isn't a manufacturing oversight; it's natural insoluble fibre that helps move food through the gut. Dehydration takes the moisture out and locks in the cartilage and natural minerals. No additives, no preservatives, no flavouring.
Source
Free-farm goat
Method
Slow dehydration
Pack
7 pieces
Best for
Dogs, 12 weeks+
How we make it
From farm to jar,
with nothing skipped.
Source
Free-farm raised, single-source.
We work with audited farm partners — not factory-line suppliers — and pick the cuts that actually carry the nutrition. No mystery meat, no rendered meal, no protein blends. One source, one cut, every batch traceable to the farm it came from.
Trim
Hand-trimmed in our Thane kitchen.
Most "natural" treats throw the raw cut into the dehydrator with the fat, skin and tendon ribbons attached. Fat oxidises faster, shortens shelf life by months, and adds calories your dog doesn't need. We trim by hand. The slow part of the process is here.
Slow heat
Low temperature. No shortcut.
Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, collagen and natural minerals. High-temp drying — the industry shortcut — denatures the protein and turns it into brittle dust. We finish each batch under 8% moisture, the threshold below which microbes can't grow.
Quality
Hand-checked. Splinter-tested.
Every piece is checked at the bench for moisture, snap, and texture. Hard chews go through a controlled splinter test — we want them to break into chewable shards, not dangerous fragments.
1 ★
Whole ingredient
Goat ear. Fur stays on.
15-30 min
Per chew session
Long enough to scratch the chewing itch. Short enough to not jaw-fatigue.
7 pcs
Per pack
Roughly two weeks of enrichment chews at the recommended frequency.
0
Additives
No preservatives, no flavouring, no artificial colour.
From the homes we feed
Real reviews from
real dog parents.
Saumya P..
“Pebble's gut was always a bit irregular on dry kibble. Goat ears twice a week and the stool quality is visibly more consistent. Vet said the fur is doing its job.”
★ ★ ★ ★ ★
Manish T..
“Buddy gets bored of every chew within a week. The goat ears have been the only one she comes back to four months in. Fur and all.”
★ ★ ★ ★ ★
The raw question every pet parent asks
Why raw doesn't work
in Indian weather.
Indian pet parents who feed raw are trying to feed clean — the instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal — the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.
The dog eats wherever the dog eats — sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.
Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.
Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix — without you mopping the sofa afterwards.
30 min
Salmonella doubling at 30°C
Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.
<8%
Our moisture endpoint
Below this threshold, no microbe can grow. Slow heat takes us under, every batch.
5000 yr
Of dehydration as preservation
Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.
Real questions, real answers
The stuff dog parents actually ask us.
Is the fur really safe?
Yes — fur is insoluble fibre. It passes through the digestive tract unchanged but helps move food along. Wild prey diets include fur, feathers, and bone — all roughage. We leave it on because it does work.
How long does one ear last as a chew?
15–30 minutes for most dogs. Heavier chewers finish closer to 15. Light chewers stretch it past 30. Always supervise.
Safe for puppies?
From 12 weeks onwards under supervision. Soft enough for puppy jaws while engaging the chewing instinct.
How many should I feed?
Small dogs: ½ ear per session. Medium dogs: 1 ear. Large dogs: 1–2 ears. Treats and chews should be 10% or less of daily diet.
How often?
2–4 times per week works for most dogs.
Storage?
Cool, dry, sealed jar. Don't refrigerate — moisture spoils dehydrated treats. Reseal tightly after each use.
Why monthly
Joint and gut wins are a long game.
Subscribe and forget about it.
Most of what makes a treat actually work — collagen, glucosamine, omega-3, gut diversity — accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.
-
Save 10% On every recurring delivery.
-
Pause anytime From your account, no calls.
-
Ships before empty Delivered before the last piece's gone.
One jar.
One obsession.
7 ears · Single-ingredient enrichment · Free shipping over ₹999.
Add to bowl — ₹349