Our Story | The Doggos
The Doggos
India-first • Dog-first • Biology-led

Not just "natural." Built for real dogs in real Indian homes.

The Doggos started with a simple frustration: why do so many "pet care" products feel like perfume + marketing... while our dogs are still itchy, dull-coated, anxious, or constantly "off"?

We're Mahiv Amit Chhabra (Certified Canine Nutritionist) and Anshika Chhabra — co-founders of The Doggos, and yes... we're those ridiculously obsessed dog parents who read labels, test routines, and refuse to accept "normal" itching as a lifestyle.

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The philosophy that powers everything we make

The Desi Carnivore

In India, we love through food — but most dog nutrition advice online is written for a totally different world. Different climate. Different sourcing. Different hygiene realities. Different lifestyles.

So Mahiv wrote The Desi Carnivore as an India-first playbook — and we both live it at home. It's built around one idea: work with your dog's biology, not against it.

  • Food that respects biology (real ingredients, functional fats, proper protein thinking)
  • Care that respects skin + gut (because the coat is not "just hair," it's a health report)
  • Chews & treats that respect safety — smart chewing for our Doggos

So... what is The Doggos?

The Doggos is where education meets products.

We make and curate things that fit the Desi Carnivore toolkit: coat care that actually works, dehydrated treats & chews dogs go feral for, and supplements that are purposeful (not random powders in fancy jars).

If it doesn't help a dog feel better in real life, it doesn't belong here.

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