No. 01 / Treats & Chews Made in Thane, IN — Est. 2023 ↓ Scroll for the crunch

Dehydrated Anchovies

The smallest fish.
The biggest omega hit.

Slow-dehydrated whole anchovies from coastal Mumbai. Higher omega-3 per gram than almost any larger fish — and small enough to be the perfect bite-sized training reward.

₹599.00

Read the label →
1 ingredient High omega-3 Low mercury Bench-graded Vet approved Nutritionist approved
ASMR · Live
100g · ₹599
FIG. 01 Whole anchovy, dehydrated, training-treat sized.
Source: Coastal Mumbai · Slow dehydration · Real-time
The training reward

Tiny fish. Massive payoff.

Anchovies are smaller, drier, crunchier than sardines — which makes them the perfect bite-sized high-value reward for training and recall. Same ocean. Same omega story. More crunch, less bone.

See it from every angle

On a table.
In a hand.
In a bowl.

FIG. 01
FIG. 02
Mutton trotters treats in bowl
FIG. 03
FIG. 04
1★
// Ingredient. Whole anchovies. Sun and air.

Just anchovies —
from Mumbai's coastline.

Anchovies live at the bottom of the food chain. They eat plankton and don't bioaccumulate mercury the way tuna or salmon do. We source from the coastal waters near Mumbai, slow-dehydrate whole, pack in small batches. Bones, skin and oil intact — that's where the omega lives.

FIG. 03 SPEC SHEET
Source Coastal Mumbai
Method Slow dehydration
Pack 100g
Best for Dogs + cats, 5mo+

THE LABEL TEST

Read the back of the other bag.

A typical chew

Rendered meat meal, animal fat (preserved with BHA & BHT), vegetable glycerin, cane sugar, salt, sodium tripolyphosphate, glucose syrup, food colouring (titanium dioxide, Red 40), potassium sorbate, propylene glycol, artificial smoke flavour, mixed tocopherols, phosphoric acid, citric acid…

… and that’s the abridged version.
Ours

Anchovies.

1 ingredient. The whole label.

What it does

The smallest bribe that always works.

The smallest fish carries the densest omega story — bite-sized training currency dogs will forge new tricks for.

Higher omega-3 per gram

Smaller fish, denser concentration — more DHA + EPA by weight than sardines.

Bite-sized training reward

Small enough to be the high-value currency your dog will sit, stay and recall for.

Low mercury

Bottom of the food chain — plankton-eaters that don't bioaccumulate the way tuna or salmon do.

One whole ingredient

Just anchovies — bones, skin and oil intact, with no oil, preservatives or flavouring added.

How we make it

From boat to jar,
with nothing skipped.

Source

Wild-caught from coastal waters.

We work with coastal partners who land their catch within hours, not days. Small fish from coastal nets — not deep-sea trawler hauls, not week-old ice-hold imports. The anchovies that hit our racks were swimming the same morning.

Clean

Hand-cleaned in our Thane kitchen.

Rinsed by hand, then laid flat for the dehydrator. Whole fish — bones in, head on. That's where the calcium, the cartilage, and the natural omega oils live. No salt baths, no preservative dips, no flavour wash.

Slow heat

Low temperature. No shortcut.

Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, omega-3 oils, and natural minerals. High-temp drying — the industry shortcut — denatures the protein and oxidises the oils. We finish each batch under 8% moisture, the threshold below which microbes can't grow.

Quality

Hand-checked. Crunch-tested.

Every batch is checked at the bench for moisture, snap, and texture. Anything soft, anything broken in the wrong way, anything that doesn't smell right gets graded out. What ships is what we'd hand-feed our own dogs.

1 ★
Whole ingredient

Anchovies. Nothing added.

Higher
Omega-3 per gram

vs sardines, by weight. Smaller fish, denser concentration.

Bite
Sized for training

Small enough to be the high-value reward your dog will work for.

0
Additives

No oil, no preservatives, no flavouring. Just dried fish.

From the homes we feed

Real reviews from
real dog parents.

Anushka P..

Bangalore · Goku, 2 yr Beagle

“Goku will sit, stay, recall, and frankly forge new tricks for an anchovy. Most reliable training currency I've found in three years.”

★ ★ ★ ★ ★

Vivek N..

Pune · Whiskey, 5 yr Cat

“Bought it for the dog. The cat staged a hostile takeover. He now gets two anchovies daily. Coat's never been shinier.”

★ ★ ★ ★ ★

The raw question every pet parent asks

Why raw doesn't work
in Indian weather.

Indian pet parents who feed raw are trying to feed clean — the instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal — the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.

The dog eats wherever the dog eats — sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.

Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.

Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix — without you mopping the sofa afterwards.

30 min

Salmonella doubling at 30°C

Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.

<8%

Our moisture endpoint

Below this threshold, no microbe can grow. Slow heat takes us under, every batch.

5000 yr

Of dehydration as preservation

Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.

Real questions, real answers

The stuff dog parents actually ask us.

Anchovies vs sardines — what's the difference?

Both are excellent omega-3 fish. Anchovies are smaller, drier, crunchier — better as bite-sized training treats. Sardines are meatier and feel like a bigger snack moment. We feed both on rotation.

Will anchovies make my dog's poop or breath smell?

Fish treats can make breath and stool smell stronger, especially with overfeeding. Stick to the suggested amounts, ensure plenty of water, balanced base diet.

Can I give anchovies every day?

Small daily amounts are fine within the 10% daily-calories rule. Many pet parents prefer 2–4 days a week and rotate with other treats.

How should I store the pack?

Cool, dry place, jar tightly sealed, away from direct sunlight. Don't refrigerate — condensation softens the crunch and that's the one thing dehydrated treats can't recover from. Keep moisture out (away from the stove, sink, monsoon damp) and they're good through the best-before date on the pack — 9 months from manufacture.

Can cats eat them?

Anchovies are perfectly sized for cats and provide essential omega-3, taurine, and protein. 4–5 anchovies per day for an adult cat.

How many should I feed?

Small dogs / cats (up to 5–7 kg): 1–2 anchovies/day, 2–4 times a week. Medium (8–20 kg): 2–4/day. Large (20 kg+): 4–6/day.

The packaging truth

JARvsPOUCHvsPAPER

The science, honestly.

Most treats don’t die in the dryer. They die in the package. There are three ways to put food in a bag — and only one survives an Indian courier van without ending its life in a landfill. Tap each pack. We’ll stress-test it for you.

Put it through the courier-van test ↓ tap each pack

Our jar · stamped PET 1

It just holds.

A rigid jar with an airtight foil seal — no oxygen reaches the crunch, which is how a single-ingredient food stays fresh with zero preservatives. Stamped PET 1 on the base: the most recycled plastic on earth, the same resin as your water bottle. Rigid, recyclable, real scrap value — the kind of thing a kabadiwala actually takes.

stamped right
on the base.
Airtight · crush-proof · PET 1

The supermarket pouch · crush + landfill

It arrives as powder.

The usual supermarket pouch is a bag full of air — and a bag full of air gets crushed. Stack it in a courier van and the treats rattle, knock and settle to dust at the bottom. Worse, it never gets recycled, because it isn’t one material. It’s five, fused with printed ink:

Crushes · landfill

Magnified: one pouch wall

5 LAYERS
printed ink — the branding
plastic film
glue — laminating adhesive
aluminium foil
plastic seal

Nothing separates them. No recycler, no kabadiwala takes it. Landfill, every single one.

The paper bag · the green myth

It only looks greener.

Paper that holds oily food is lined with plastic — so it’s mixed material too, and just as unrecyclable. It soaks. It tears when wet. The treats go soft. The most eco-looking option on the shelf is the quiet landfill one.

Soaks · tears · landfill

The scorecard

Three packs. One winner.

 
JAR
POUCH
PAPER
Arrives unbroken
Crisp to the last bite
Actually recyclable
Cheapest to make

— we lose the last row on purpose.

The jar costs us more.

We pay it so your dog doesn’t.

Shop the jar

When it’s empty use it yourself · recycle it · or send it back to us.

Sealed against air. Crush-proof in transit. PET 1 — the jar your dog’s food deserves.

If your dog won’t stop itching

Has your dog been itching — and nothing seems to help?

The scratching, the paw-licking, the hot spots, that dull coat — it’s easy to blame ‘heat’ or ‘allergies.’ Usually it’s neither. It’s the omega balance in the bowl — and you can feed your way out of it. Two questions, thirty seconds: we’ll show you roughly where your dog’s bowl lands.

Question 1 / 2

What does your dog eat most days?

Question 2 / 2

Anything omega-3 in the bowl?

Pick one from each to read the dial.

← the body’s number

omega-6 : omega-3 — lower is calmer skin

The Chicken Trap

The fix is one ratio.

Pull the bowl down with a real omega-3 source — from the inside, every day.

Hemp Seed Oil For Dogs

Hemp Seed Oil For Dogs

From ₹300.00 Select options
Dehydrated Sardines

Dehydrated Sardines

From ₹350.00 Select options
Dehydrated Anchovies

Dehydrated Anchovies

₹599.00 Add to cart
Shop the Skin & Coat fix

Every figure on this dial is a real Doggos fact: a pasture bird runs ~7:1 · a 40-day commercial broiler runs 20–30:1 · hemp oil carries GLA · sardines & anchovies bring EPA + DHA.

The contact sheet

The rest of the omega rotation.

The same hand catalogues every treat. Rotate the anchovies through the omega family — sardines, bombil — and the daily hemp seed oil drizzle.

NO. 01 SPECIMEN Dehydrated Sardines OMEGA-3 · COAT From ₹350.00 NO. 02 SPECIMEN Dehydrated Bombay Duck OMEGA-3 · PICKY ₹799.00 NO. 03 SPECIMEN Hemp Seed Oil For Dogs OMEGA-3 · SKIN From ₹300.00

Why monthly

Joint and gut wins are a long game.
Subscribe and forget about it.

Most of what makes a treat actually work — collagen, glucosamine, omega-3, gut diversity — accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.

  • Save 10% On every recurring delivery.
  • Pause anytime From your account, no calls.
  • Ships before empty Delivered before the last piece's gone.
Subscribe & save 10%

One jar.
One obsession.

100g · From the coast near Mumbai · Free shipping over ₹999. Subscribe and save — your training will get suspiciously easy.

Add to bowl — ₹599
FIG. 09 All customer reviews Verified imports + email-funnel submissions

What dog parents are
actually saying.

23 reviews for Dehydrated Anchovies

  1. Tanya Ghosh (verified owner) –

    These are perfect size for my pom. Sardines were too big for her but anchovies are just right. She gets 3-4 daily and absolutely loves them. Great little omega 3 treat for small dogs.

  2. Shruti Menon (verified owner) –

    Perfect for small dogs! My chihuahua mix can eat the whole anchovy herself unlike sardines which are too big. Great omega 3 in tiny package. Our daily training treat now.

  3. Vivek Choudhary (verified owner) –

    My dachshund is the fussiest eater alive but if I crumble a couple of these on his food he eats everything. Coat is better and weirdly his breath smells less bad? Idk how that works but not complaining.

  4. thedoggos –

    TRY IT TODAY!

  5. Ajay Pandya (verified owner) –

    Using as recall training treat. Works great because strong fish smell makes dogs come running from anywhere. Only tip: keep in a small container or they crumble in your pocket. Problem solved and recall is 95% now.

  6. Anita Bhatia (verified owner) –

    Bought for my cats but my indie dog keeps stealing them lol. Both love it. Smaller than sardines so easier to give as quick treats. No additives. Will order again.

  7. Maya S. (verified owner) –

    Smell is intense (it’s fish, fair). Storing in a separate container helps. The dogs love them. I’d buy again.

  8. Hemant W. (verified owner) –

    Used for nail-clipping rewards. He used to fight nail clipping. Now he’s fine if I keep an anchovy ready. Tiny win, big change.

  9. Rishi Sharma (verified owner) –

    The ONLY treat my beagle doesnt spit out. Tried everything from imported jerky to homemade. Something about these tiny fish he cant resist. Training was impossible before this. Now hes a star student.

  10. Sushant K. (verified owner) –

    Slightly broken pieces in my last bag. Most were whole. Dogs ate everything either way so not a big complaint. Quality otherwise great.

  11. abhijeet (verified owner) –

    loved it

  12. Lakshmi Nair (verified owner) –

    Daily anchovy = daily omega dose. My dogs dull coat transformed in 3 weeks. Shiny healthy and less shedding. Tiny treat but massive impact. Will keep ordering forever.

  13. Gaurav Sinha (verified owner) –

    I rotate sardines and anchovies for my two dogs. They love both equally. Anchovies are nice because they’re smaller so I can give them as quick rewards on walks. No tummy issues no junk. Happy with these.

  14. Indira C. (verified owner) –

    Two indie pups under 6 kg. Sardines were too big. These are perfect bite size for them. Great for puppy training.

  15. Naveen P. (verified owner) –

    Buying anchovies for myself in Goa, decided to try the dog version. He loved them more than I love mine. Reordered.

  16. Meghna Rao (verified owner) –

    Daily food topper. Crumble 2-3 anchovies on kibble and my picky dog finishes his bowl every time. Added nutrition added flavour. Simple hack every kibble feeder should know about.

  17. Arjun Iyer (verified owner) –

    Single ingredient. Just fish. Nothing else. This is what species appropriate treating looks like. Both my dogs get these as daily food toppers. Quality is excellent every single time.

  18. Bisu (verified owner) –

    Goldy enjoyed

  19. Riya G. (verified owner) –

    Love that there’s no oil or salt added. Just dried fish. My vet checked the bag and approved.

  20. Aakash D. (verified owner) –

    Pomeranian + senior dachshund. Both go nuts. Senior one has zero teeth issue with them since they’re so small and crispy.

  21. Tanvi B. (verified owner) –

    These are perfect for my chihuahua mix. Tiny bites, no breaking needed. She does her trick routine for one anchovy. Zero waste.

  22. Pia M. (verified owner) –

    Best high-value training treat for the price. My lab’s recall has gotten 10x sharper since we started using these in the park.

  23. Krishna V. (verified owner) –

    Vet recommended adding omega for our older pug’s stiffness. These plus an occasional sardine have made a real difference in 2 months.

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