No. 001 / Hero SKU Made in Thane, IN โ€” Est. 2023 โ†“ Scroll for the crunch

Dehydrated Chicken Heads

Slow-dehydrated whole chicken heads โ€” feathers and all. Looks intense to humans. Feels right to dogs. Natural sensory engagement, fibre from feathers, and the kind of enrichment chew that scratches an instinct most kibble can't reach.

119.00

Read the label โ†’
1 ingredient Whole-prey Natural fibre Hand-graded Vet approved Nutritionist approved
ASMR ยท Live
5 pieces ยท โ‚น119
FIG. 01 Whole chicken head, with feathers, dehydrated.
Source: Free-farm chickens ยท Slow dehydration ยท Real-time
The instinct chew

What your dog
actually wants.

Most treats are designed for humans. This one is designed for the dog. Whole-prey style โ€” feathers act as natural insoluble fibre, the head shape engages prey-handling instincts, and slow dehydration locks in the meaty aroma. Polarising on Instagram. Quietly loved by working-dog parents who get it.

1โ˜…
// Ingredient. Whole heads. Feathers on.

Just chicken heads.
Nothing edited out.

Most pet treats are over-processed because they're designed to look palatable to the human buyer. Whole-prey treats skip the cosmetics. Free-farm chickens, slow-dehydrated whole, feathers and all. The feathers โ€” yes, really โ€” are insoluble fibre that helps move food through the gut. The shape and aroma trigger instinctual prey-handling, which is genuine mental enrichment for a dog.

Source Free-farm chickens
Method Slow dehydration
Pack 5 pieces
Best for Dogs + cats, 3mo+

How we make it

From farm to jar,
with nothing skipped.

Source

Free-farm raised, single-source.

We work with audited farm partners โ€” not factory-line suppliers โ€” and pick the cuts that actually carry the nutrition. No mystery meat, no rendered meal, no protein blends. One source, one cut, every batch traceable to the farm it came from.

Trim

Hand-trimmed in our Thane kitchen.

Most "natural" treats throw the raw cut into the dehydrator with the fat, skin and tendon ribbons attached. Fat oxidises faster, shortens shelf life by months, and adds calories your dog doesn't need. We trim by hand. The slow part of the process is here.

Slow heat

Low temperature. No shortcut.

Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, collagen and natural minerals. High-temp drying โ€” the industry shortcut โ€” denatures the protein and turns it into brittle dust. We finish each batch under 8% moisture, the threshold below which microbes can't grow.

Quality

Hand-checked. Splinter-tested.

Every piece is checked at the bench for moisture, snap, and texture. Hard chews go through a controlled splinter test โ€” we want them to break into chewable shards, not dangerous fragments.

1 โ˜…
Whole ingredient

Chicken heads. Feathers included.

Yes
Feathers on purpose

Insoluble fibre that helps gut motility. Not a manufacturing oversight.

5 pcs
Per pack

About a fortnight of enrichment chews for a medium dog at recommended frequency.

0
Cosmetic processing

We don't dress it up. Whole-prey is the point.

From the homes we feed

Real reviews from
real dog parents.

Tariq H..

Hyderabad ยท Kaali, 3 yr Indie

“Looks insane on a plate, looks completely normal in Kaali's mouth. She works on it for ten focused minutes. Crashes for a nap after. Closest thing to actual enrichment I've found.”

โ˜… โ˜… โ˜… โ˜… โ˜…

Sandhya G..

Chennai ยท Mishti, 2 yr Cat

“Carnivore-stuck-indoors-cat is my brief. The chicken heads engage hunting instinct in a way no toy has. Mishti hides them, finds them again, and we have peace.”

โ˜… โ˜… โ˜… โ˜… โ˜…

The raw question every pet parent asks

Why raw doesn't work
in Indian weather.

Indian pet parents who feed raw are trying to feed clean โ€” the instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal โ€” the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.

The dog eats wherever the dog eats โ€” sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.

Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.

Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix โ€” without you mopping the sofa afterwards.

30 min

Salmonella doubling at 30ยฐC

Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.

<8%

Our moisture endpoint

Below this threshold, no microbe can grow. Slow heat takes us under, every batch.

5000 yr

Of dehydration as preservation

Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.

Real questions, real answers

The stuff dog parents actually ask us.

Why feathers? Isn't that just trash?

Feathers are insoluble fibre. They pass through the gut unchanged but help move food along โ€” a natural roughage. Wild-prey diets include feathers, fur, beak. We don't strip them out because they do work.

Is it safe?

Properly dehydrated, yes. Always supervise โ€” especially the first chew โ€” and discard small leftover pieces. Not for very small dogs whose airways could choke on a whole head.

Can puppies and kittens have it?

From 3 months onwards, under supervision. Smaller dogs / puppies may need the head broken into smaller portions before giving.

Will my dog choke?

Risk is highest with the first introduction. Supervise. If your dog is a gulper rather than a chewer, break the head into halves before giving.

How often?

Best as an occasional enrichment chew, 1โ€“2 times a week. Not a daily treat โ€” variety matters.

Storage?

Cool, dry, sealed. The dehydration handles the preservation; humidity is the enemy. Reseal after every use.

Why monthly

Joint and gut wins are a long game.
Subscribe and forget about it.

Most of what makes a treat actually work โ€” collagen, glucosamine, omega-3, gut diversity โ€” accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.

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  • Ships before empty Delivered before the last piece's gone.
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One jar.
One obsession.

5 pieces ยท Whole-prey enrichment ยท Free shipping over โ‚น999. Polarising. Effective.

Add to bowl โ€” โ‚น119