No. 01 / Treats & Chews Made in Thane, IN · Est. 2023 ↓ Scroll for the crunch

Dehydrated Goat Ears

The chew with
fur on it. On purpose.

Slow-dehydrated whole goat ears, fur intact. The fur is the point: natural insoluble fibre that helps gut motility, plus a long chew session that scrapes plaque and engages the brain.

₹349.00

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1 ingredient Natural fibre (fur) Dental scrub Hand-graded Vet approved Nutritionist approved
ASMR · Live
7 pieces · ₹349
FIG. 01 Whole goat ear, dehydrated, fur intact.
Source: Free-farm goat · Slow dehydration · Real-time
The gut chew

Fur is fibre.
The gut knows.

Most pet treats remove anything that doesn't look palatable to humans. We don't. Goat-ear fur is insoluble fibre, the same kind of roughage wild dogs picked up from prey. It moves food through the gut, brushes teeth on the way down, and engages a chewing instinct kibble never touches.

See it from every angle

On a table.
In a hand.
In a bowl.

Dehydrated Goat Ears
FIG. 01
FIG. 02
FIG. 03
FIG. 04
FIG. 05
1★
// Ingredient. Goat ear. Fur on.

Just goat ears.
Nothing groomed off.

Free-farm goats, ears slow-dehydrated whole, fur included. The fur isn't a manufacturing oversight; it's natural insoluble fibre that helps move food through the gut. Dehydration takes the moisture out and locks in the cartilage and natural minerals. No additives, no preservatives, no flavouring.

FIG. 03 SPEC SHEET
Source Free-farm goat
Method Slow dehydration
Pack 7 pieces
Best for Dogs, 12 weeks+
The whole ingredient list Goat ears.

Where it comes from

Free-farm goats, ears taken whole and slow-dehydrated with the fur left on. Dehydration takes the moisture out and locks in the cartilage and natural minerals.

Why it’s the only ingredient

A whole goat ear is already complete: natural insoluble fibre in the fur that moves food through the gut, plus cartilage and natural minerals locked in by dehydration. No additives, no preservatives, no flavouring.

We left the fur on. That's not an oversight, it's the fibre. — M

THE LABEL TEST

Read the back of the other bag.

A typical chew

Rendered meat meal, animal fat (preserved with BHA & BHT), vegetable glycerin, cane sugar, salt, sodium tripolyphosphate, glucose syrup, food colouring (titanium dioxide, Red 40), potassium sorbate, propylene glycol, artificial smoke flavour, mixed tocopherols, phosphoric acid, citric acid…

… and that’s the abridged version.
Ours

Goat ears.

1 ingredient. The whole label.

What it does

Fibre, dental and a long sit. One ear.

One whole goat ear, fur intact: fibre, dental scrub and enrichment in a single chew, drawn from what the ear actually does.

Fur is fibre

Goat-ear fur is natural insoluble fibre that helps move food through the gut, the roughage wild dogs got from prey.

A long chew + scrub

A long chew session to scrape plaque on the way down, without the jaw-fatigue.

Engages the brain

The natural crunch satisfies a chewing instinct kibble never touches. Enrichment, not just a snack.

One novel protein

Just free-farm goat ear: a single ingredient, no additives, preservatives or flavouring.

How we make it

From farm to jar,
with nothing skipped.

Source

Free-farm raised, single-source.

We work with audited farm partners, not factory-line suppliers, and pick the cuts that actually carry the nutrition. No mystery meat, no rendered meal, no protein blends. One source, one cut, every batch traceable to the farm it came from.

Trim

Hand-trimmed in our Thane kitchen.

Most "natural" treats throw the raw cut into the dehydrator with the fat, skin and tendon ribbons attached. Fat oxidises faster, shortens shelf life by months, and adds calories your dog doesn't need. We trim by hand. The slow part of the process is here.

Slow heat

Low temperature. No shortcut.

Twelve-plus hours in a controlled-humidity dehydrator at low temperature. Slow heat preserves the protein, collagen and natural minerals. High-temp drying, the industry shortcut, denatures the protein and turns it into brittle dust. We finish each batch under 8% moisture, the threshold below which microbes can't grow.

Quality

Hand-checked. Splinter-tested.

Every piece is checked at the bench for moisture, snap, and texture. Hard chews go through a controlled splinter test. We want them to break into chewable shards, not dangerous fragments.

1 ★
Whole ingredient

Goat ear. Fur stays on.

Long
Per chew session

Long enough to scratch the chewing itch. Short enough to not jaw-fatigue.

7 pcs
Per pack

Roughly two weeks of enrichment chews at the recommended frequency.

0
Additives

No preservatives, no flavouring, no artificial colour.

From the homes we feed

Real reviews from
real dog parents.

Saumya P..

Mumbai · Pebble, 6 yr Indie

“Pebble's gut was always a bit irregular on dry kibble. Goat ears twice a week and the stool quality is visibly more consistent. Vet said the fur is doing its job.”

★ ★ ★ ★ ★

Manish T..

Pune · Sasha, 3 yr Beagle

“Sasha gets bored of every chew within a week. The goat ears have been the only one she comes back to four months in. Fur and all.”

★ ★ ★ ★ ★

The raw question every pet parent asks

Why raw doesn't work
in Indian weather.

Indian pet parents who feed raw are trying to feed clean. The instinct is right. The risk isn't even the meat itself; it's the cross-contamination chain after the meal: the bowl, the lick, the sofa, your hands. Slow dehydration is the perfect fix.

The dog eats wherever the dog eats: sofa, floor, sometimes your bed. Bowl, lick, the surfaces after. That's the contamination chain raw food rides through your home.

Cooked bones splinter, so most home-cooked dog meals skip bones. Smart for safety, but it leaves a calcium, phosphorus, and cartilage gap.

Slow dehydration is the middle path that solves both. Whole-food nutrition. No live bacteria. No splinter risk. The dog gets the full joint, calcium, and protein matrix, without you mopping the sofa afterwards.

30 min

Salmonella doubling at 30°C

Half-hour and the count doubles. Dehydration takes the moisture bacteria need to multiply away entirely.

<8%

Our moisture endpoint

Below this threshold, no microbe can grow. Slow heat takes us under, every batch.

5000 yr

Of dehydration as preservation

Older than refrigeration. Older than pet food. The simplest fix has been the right fix all along.

Real questions, real answers

The stuff dog parents actually ask us.

Is the fur really safe?

Yes. Fur is insoluble fibre. It passes through the digestive tract unchanged but helps move food along. Wild prey diets include fur, feathers, and bone, all roughage. We leave it on because it does work.

How long does one ear last as a chew?

It varies by dog and chewing style. Heavy chewers finish faster, light chewers make it last. Always supervise.

Safe for puppies?

From 12 weeks onwards under supervision. Soft enough for puppy jaws while engaging the chewing instinct.

How many should I feed?

Small dogs: ½ ear per session. Medium dogs: 1 ear. Large dogs: 1–2 ears. Treats and chews should be 10% or less of daily diet.

How often?

2–4 times per week works for most dogs.

Storage?

Cool, dry, sealed jar. Don't refrigerate: moisture spoils dehydrated treats. Reseal tightly after each use.

The packaging truth

JARvsPOUCHvsPAPER

The science, honestly.

Most treats don’t die in the dryer. They die in the package. There are three ways to put food in a bag. Only one survives an Indian courier van without ending its life in a landfill. Tap each pack. We’ll stress-test it for you.

Put it through the courier-van test ↓ tap each pack

Our jar · stamped PET 1

It just holds.

A rigid jar with an airtight foil seal. No oxygen reaches the crunch, which is how a single-ingredient food stays fresh with zero preservatives. Stamped PET 1 on the base: the most recycled plastic on earth, the same resin as your water bottle. Rigid, recyclable, real scrap value. The kind of thing a kabadiwala actually takes.

stamped right
on the base.
Airtight · crush-proof · PET 1

The supermarket pouch · crush + landfill

It arrives as powder.

The usual supermarket pouch is a bag full of air. A bag full of air gets crushed. Stack it in a courier van and the treats rattle, knock and settle to dust at the bottom. Worse, it never gets recycled, because it isn’t one material. It’s five, fused with printed ink:

Crushes · landfill

Magnified: one pouch wall

5 LAYERS
printed ink (the branding)
plastic film
glue (laminating adhesive)
aluminium foil
plastic seal

Nothing separates them. No recycler, no kabadiwala takes it. Landfill, every single one.

The paper bag · the green myth

It only looks greener.

Paper that holds oily food is lined with plastic. So it’s mixed material too, and just as unrecyclable. It soaks. It tears when wet. The treats go soft. The most eco-looking option on the shelf is the quiet landfill one.

Soaks · tears · landfill

The scorecard

Three packs. One winner.

 
JAR
POUCH
PAPER
Arrives unbroken
Crisp to the last bite
Actually recyclable
Cheapest to make

We lose the last row on purpose.

The jar costs us more.

We pay it so your dog doesn’t.

Shop the jar

When it’s empty use it yourself · recycle it · or send it back to us.

Sealed against air. Crush-proof in transit. PET 1. The jar your dog’s food deserves.

The contact sheet

Step the chew up, or down.

The same hand catalogues every chew. Shelve the goat ears beside their single-ingredient dental and joint kin.

NO. 01 SPECIMEN Dehydrated Chicken Feet JOINT · CRUNCH From ₹199.00 NO. 02 SPECIMEN Dehydrated Mutton Trotters DENTAL · CHEW ₹399.00 NO. 03 SPECIMEN Dehydrated Pig Bone DENTAL · SCRUB ₹499.00

Why monthly

Joint and gut wins are a long game.
Subscribe and forget about it.

Most of what makes a treat actually work, collagen, glucosamine, omega-3, gut diversity, accumulates over weeks, not days. One pack gets you started; three packs gets you the result. Subscribe, save, and we ship the next one before this one runs out.

  • Save 10% On every recurring delivery.
  • Pause anytime From your account, no calls.
  • Ships before empty Delivered before the last piece's gone.
Subscribe & save 10%

One jar.
One obsession.

7 ears · Single-ingredient enrichment · Free shipping over ₹999.

Add to bowl — ₹349
FIG. 09 All customer reviews Verified imports + email-funnel submissions RATED 4.8/5 · 19 ENTRIES

What dog parents are
actually saying.

19 reviews for Dehydrated Goat Ears

  1. Daksh V. (verified owner) –

    Slightly oily texture on the inside which I wasn’t expecting. Dog loved it. I just put a paper towel down. 4 stars.

  2. Mohit B. (verified owner) –

    Cheaper than imported pig ears, made locally, indie-friendly. My two indies share-fight over them.

  3. Janvi P. (verified owner) –

    Good quality but the pieces vary in size, some are quite small. Smaller dogs handle that fine, my lab inhales the small ones in seconds.

  4. Tisha M. (verified owner) –

    Replaced pig ears (which made my cocker’s stomach upset) with these. Zero issues, same enjoyment. Hers and my problem solved.

  5. Rahul Bhatia (verified owner) –

    Finally something that lasts! My lab destroys every chew toy in 2 minutes flat. These goat ears gave him a solid 25-30 minute session. Not too hard not too soft just right. And the fur provides fiber for gut health apparently. Functional chew not just empty calories. Love this concept.

  6. Kavitha Sundaram (verified owner) –

    Was giving pig ears earlier but they’re SO greasy. My dogs face and my sofa would be covered in oil. Switched to goat ears and zero grease! Plus the fur fiber helps digestion. My dogs stools became firmer and more consistent. Better in every way compared to pig ears.

  7. Shobha Nair (verified owner) –

    Puppy chewing phase was destroying my house. Shoes chappal sofa corners cable wires nothing was safe. Started giving goat ear every evening and the destructive chewing STOPPED. He redirects all that energy to the ear instead. Saved my furniture and my sanity. Every puppy parent needs these.

  8. Aniket B. (verified owner) –

    Three dogs at home of varying sizes. The goat ears are a safe option for all of them. No fights over hard bones either.

  9. Nitin Mehta (verified owner) –

    My anxious indie gets stressed during storms and loud traffic noise. Goat ear chewing session calms her right down. Something about repetitive chewing releases happy hormones. She goes from panting and pacing to lying down peacefully crunching away. Natural anxiety management for dogs.

  10. Priyanka Deshpande (verified owner) –

    Good product dogs love it. The fur thing was scary at first but apparently its natural fibre that helps clean the gut. My dogs handled it fine no loose stools. Only 4 stars because the smell when you open the box is quite strong. Dogs love it obviously but keep it sealed properly.

  11. Bhimashankar –

    Nice

  12. Suresh Thakur (verified owner) –

    Better than any dental chew stick from the market. Those Dentastix type things are full of wheat and chemicals. This is single ingredient real goat ear. My dog actually WANTS to chew it unlike those commercial sticks he ignores. Teeth look cleaner gums look healthier. Nature > chemicals always.

  13. Avinash K. (verified owner) –

    Single ingredient, no nasties. Ria my golden loves them. We give one mid-day on weekends as her keep-busy chew. 25 mins of peace.

  14. Tanvi Sharma (verified owner) –

    Replaced those chemical loaded dental sticks with these goat ears. Actual single ingredient chew that cleans teeth naturally. My dog chews these willingly unlike those dentastix he used to ignore. Natural always beats manufactured.

  15. Manish Tiwari (verified owner) –

    Added goat ears to our treat rotation along with chicken feet and sardines. Different textures different nutrition different chew times. Dogs get variety and complete nutrition. The Doggos product range makes rotation feeding so easy. Everything is single ingredient no nonsense.

  16. Ritika S. (verified owner) –

    My senior beagle has lost a few teeth. Goat ears are soft enough that he can still enjoy a chew. Found my go-to for him.

  17. Sara D. (verified owner) –

    My pomeranian can finish one in 15-20 mins of focused chewing. Right size for small breeds.

  18. Pavan R. (verified owner) –

    Vet had said avoid hard chews after a tooth fracture last year. These are soft enough. Crisis solved.

  19. Madhuri T. (verified owner) –

    Floppy soft texture is perfect for my puppy who’s teething. He gnaws and loves it. No worry of broken teeth.

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